Digital  Workshop


Thank you for your interest in Edelman Korea’s Digital Communications Workshop. We hope to provide an opportunity that is helpful to your social media communication needs and to create better business for your firm. The workshop’s curriculum is based on the understandings of the changes in the current media environment with the emergence of social media. The workshop will also provide guidelines for deriving strategies and directions for the company to adapt to this new media environment.

Edelman Korea has managed the proceedings of business blogs, online issues management, websites, promotional micro-site launchings, various workshop courses, coaching and training programs for a wide range of clients. Additionally, we hold the necessary experience and qualifications to successfully manage issues and crisis management projects.

Our programs for full and half-day workshops are designed as below;
Overview of changes in the media environment due to social media
Analysis of the status of social media in Korea and other countries
Understanding of the media environment surrounding companies
Public engagement
Seven-step road map for corporate social communications
SNS operation strategies
Overview of successful SNS case study from a local firm
Overview of successful overseas SNS marketing case study

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